While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Showing posts with label art deco. Show all posts
Showing posts with label art deco. Show all posts
Download Fonseca Fonts Family From Nasir Udin
Fonseca is a modern sans serif inspired by art deco and typography poster in early 20th century. The key of this all-caps family is simple straight geometric forms and modernized letterforms.
This display family is perfect for headlines, posters, logos, branding projects, magazines, and packaging. The modernized retro-look makes this family great to presents any contents related to travel, history & culture in the present/modern way.
Download Pen Sans Rounded Fonts Family From Jeff Levine
Many alphabet style examples from the Speedball Textbook on pen lettering have offered amateurs and professionals a source of inspiration since its first publication in 1915.
A 1940s edition presented a simple sans serif design rendered with the style ‘B’ round nib pen point, and has been recreated as the digital type face Pen Sans Rounded JNL, which is available in both regular and oblique versions.
Download Borest Fonts Family From Flavortype
Borest, a new carefully crafted roman sans serif display font. The ideas for this font has a wide range of reference, from vintage, classic, art deco, until the modern era. So the looks of this font must be in the wide range of the reference above. Borest has a versatile and luxury feel as you can see in our creations on the display, such as Branding, Header, Logotype, Poster, Magazine, Packaging, Wedding Invitation with art deco style, and more. It shows that Borest can accommodate various design style.
Borest comes with OpenType Features. such as Stylistic Alternates as an Ascender swash and Descender Swash and Ligatures. Every glyphs for alternates are curated for the best and without eliminating the characteristics of this font.
Download Neuer Weltschmerz Fonts Family From Hanoded
About 7 years ago, I released a beautiful (imho) Art Deco inspired font called Weltschmerz. Weltschmerz was an all-caps font and I always wanted to do a lower case version as well. But as things so often go in life, I never found the time and forgot about it. Some time ago, I ‘rediscovered’ my good old Weltschmerz font and remembered that I wanted to create a lower case version.
Without further ado: here is Neuer Weltschmerz (‘New Weltschmerz’). I redid the whole font, better kerning, better spacing, better looks… and with a proper lower case!
I did keep the original handwritten look intact - because, well, it IS hand made!
Download Narrow Deco JNL Font Family From Jeff Levine
The hand lettered word ‘puzzles’ from the box cover of a 1940s set of metal “connected” puzzle pieces manufactured by the A.C. Gilbert Company was the initial typographic model, but some additions and changes were made.
Instead of the right side of the ‘P’ being a semi-circle, it was changed to a more conservative ‘’squared’ look. After drawing out all of the necessary glyphs, the overall height of the characters was extended to make the letters and numbers appear taller and narrower.
The end result is Narrow Deco JNL, which is available in both regular and oblique versions.
Download Seahawk JNL Font Family From Jeff Levine
The 1939 sheet music for “Sea Dreams” had its title hand lettered in an unusual Art Deco style that employed many unusual character shapes and widths within the font design.
A teardrop-shaped ‘D’, a slightly off-kilter ‘S’ and a number of other interesting variations became the model for Seahawk JNL, which is available in both regular and oblique versions.
The term “Seahawk” is another name for an Osprey.
Download Kenjo Font Family From Anthony James
Kenjo I & Kenjo II is an elegant font collection, with Japanese & Art Deco influence. An uppercase character set for display purposes, it houses the standard more versatile Serif (Kenjo I), along with a more fashion-based, stylised option (Kenjo II). Kenjo also includes a versatile collection of unique ligatures, to add a more creative approach to the standard sensibility of Serif based fonts.
Download Solar Vesta Font Family From Anthony James
Solar Vesta Collection houses both Script & Serif fonts that compliment each other perfectly. Solar Vesta Script includes 127 ligatures, along with a full set of Alternates/Contextuals for a completely versatile and natural aesthetic. Solar Vesta Serif is a sharp robust fashion-based typeface, incorporating that beautiful contrast between thick and thin.
To access the built-in Opentype features within the script font, make sure to turn on Standard Ligatures and Contextual Alternates in your Softwares Opentype Panel. This activates all neccessary features and enables optimum accessibility, to allow for natural handwriting. Solar Vesta Script also includes swashes, these are easily accessible as Stylistic Alternates, when typing in basic Numerals...123 etc.
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